🧠 Core Insights for the Book: 🔥 Designed Attention: They didn’t chase algorithms — they engineered human response. MeWatch built content systems based on dopamine, storytelling mechanics, and behavioural patterning. A key case study for what modern leadership in media really looks like. 🌀 The Psychology of Virality: Most creators post and pray. These guys studied human triggers — and programmed reactions. This confirmed something big for the book: attention isn’t earned by effort, it’s commanded through clarity and structure. 📺 Entertainment as Transformation: Their platform wasn’t just to entertain — it was to rewire. I realised how media can be a delivery system for new paradigms of identity, power, and even healing. 🧬 Behavioural Branding: Everything was intentional. The way episodes dropped, the way characters evolved — all part of a behavioural loop. It reinforced a growing idea for me: great brands aren’t loud, they’re predictably impactful. 🌪️ Deconditioning the Creator Ego: This conversation reminded me how often we let our need to be “seen” block what really matters — connection. Purpose. Vision. Letting the work speak louder than the self. 🎯 Why This Matters for the Book: This episode is pure proof of concept. It’s not about theory — it’s lived experimentation in the field of: Creative systems that actually work Content as code — engineered for resonance The future of purpose-led digital ecosystems How true alignment creates sustainable attention 🔍 Part of a living research journey into what happens when you stop marketing the old way — and start designing the new way of being seen. 📖 Follow along if you haven’t already: 👉 exitthematrix.today/etmwithme Where I’m building the book, experiments, templates, and systems — live. 🎁 Based on this episode, I’ll be adding a downloadable framework on How to Design Attention Loops + a training on decoding your audience’s emotional triggers. It’s going to be fire. Come join the fun.
